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February 02, 2017

Your Purchase Makes an Impact

Happy school children of organic cotton farmers

Most of you are already aware that purchasing fair trade products can reduce poverty, encourage environmentally friendly production methods, and promote humane working conditions. When you look at the history, however, it’s clear that nowhere is this more important than in textile manufacturing.

A brief look at the industry’s history reveals how this is true – whether you consider the 1911 Triangle Shirtwaist fire (which spawned the creation of a garment union) to the 2013 Rana Plaza collapse (which has brought together big names in fashion pledging to improve worker safety). What this shows is how closely aligned the garment business is with human history, and how the industry can be a leader along the path. Your part is critical, too.

When you shop Syona Home, you can do so with the confidence that you’re supporting practices that are both environmentally and financially sustainable. You’re making a difference in the lives of workers, and to the earth where we all live.

Our Fair Trade Partner

Our farming partner, Chetna Organic, works with small farmers from the central, rain-fed region of India, an area of around 43,500 acres. Their mission is two-fold, supporting the environment while also fostering profitable livelihoods for the farmers themselves.

Their work has transformed farmers into entrepreneurs, encouraging farmer organization, cooperatives, and societies. This has included working with agency and government sponsored programs, influencing policy at the macro level, and advocating for change to ensure that farmers are not at the mercy of seed prices and weather. Their work has also reduced healthcare costs in the industry, enhancing net profits for farmers. Their catchphrase is: Environment, Ethics, Equilibrium!

Thanks to their ability to deliver widely recognized benefits to members, between 2004 and 2014, Chetna Organic grew from 234 members to 35,852. Yet their work is far from over. Ongoing government policies continue to be detrimental to farmers, and contribute to food and nutritional insecurity across other sectors. Chetna Organics has an eye on complementary and non-farm sectors in order to stabilize fund allocations available to all, effectively creating minimum incomes for farming households.

How You Can Make A Difference

Supporting fair trade businesses is the primary vehicle you have as a consumer for ensuring disasters like the ones mentioned above don’t happen. To widen your efforts, you can look for the fair trade label on products such as coffee, chocolate or clothing.

Such a label means that an organization such as Fair Trade USA has certified that farmers and other producers adhere to fair trade standards. The role of the organization is to audit the supply chain to ensure that fair trade prices have been paid.

But you should also have a choice. As a consumer, you should get top quality for your dollar. At Syona Home, by cutting out the middleman, we’re able to bring you top-quality linens, support fair trade practices, and offer a price that beats other luxury linen manufacturers.

We’re proud that our work supports fair trade practices at every step of our supply chain, and thought you would be, too.


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